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This helps reduce the fear of being stigmatized for engaging with these kinds of interventions and makes them more acceptable to men who would not be reached through in-person strategies.
Online interventions might even be more likely to reach MSM at higher risk of HIV than those conducted in person.
Overall, they found that outreach and education interventions that use technologies like chat rooms, social networking sites, text messages and interactive games can be effective tools to increase HIV testing, reduce use of crystal methamphetamine, and decrease behaviours more likely to lead to HIV transmission, such as condomless anal sex.
These studies used online videos designed to convey information and show dramatic re-enactments of HIV-related situations (such as finding out a previous sexual partner was HIV positive).
The enactments were followed by information or education or showed the participants a possible scenario for dealing with the situation.
The odds of condomless anal sex were 62% lower among HIV-positive guys who had watched one or both of the videos compared with before the intervention.
The odds of condomless anal sex with serodiscordant partners were 47% lower among HIV-positive guys who had watched one or both of the videos compared with before the intervention.